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Neighborhood residents and
people throughout greater Detroit rely on New Center Council for
information about working, living, and playing in New Center. New
Center Council markets the neighborhood and local businesses in the
following ways:
Communications
Supports the overall program goals of New Center Council with marketing
materials and information that provide a consistent, positive message
about New Center and its attractions.
Publications
Designs, produces and distributes
printed materials that reinforce New Center’s public image.
Publications include a twice-yearly four-color newsletter and special
pieces like the “Changing Face of New Center” and the upcoming “New
Center Retail and Restaurant Guide.” Visit
www.newcenter.com/newsletters.htm to view our previous newsletters.
Information Resource
Provides extensive information about New Center, including standard and
customized maps, photos, presentations, lectures, historical data and
media reprints. New Center Council keeps an extensive archive that
includes information, past and present, in the form of articles, press
releases, photos, etc, on the history and modern day of New Center.
Special Events
Comerica TasteFest, created by
NCC in 1989 to draw attention to the growing vitality of New Center, has
become one of the region’s premier attractions. The five-day festival
celebrating food, music and the urban scene attracts 400,000 people
annually in the days surrounding the Fourth of July. (Visit
www.ComericaTasteFest.com
for more information)
New Center partners with
other entities or produces by itself, additional special events
including gallery openings (Niagara Opening), store openings (Pure D
Vinyl), promotional parties (Pure Detroit 313 Party), fundraisers (Swingtime),
etc. throughout the year.
Each year, New Center
Council produces an Annual Meeting event. This event, held in different
New Center locations throughout New Center, welcomes the local and
greater Detroit community to New Center and offers a chance to network
and hear about the great things happening in the neighborhood.
Media Exposure
Works with print, radio and television outlets to promote New Center,
particularly during the annual Comerica TasteFest.
Retail
Markets and manages the New Center Gift Certificate Program.
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