The Comerica TasteFest is a five-day outdoor food and entertainment festival in Detroit's New Center during the Fourth of July weekend.  The event is a family affair which offers free national and local talent on four stages, over 40 Michigan restaurants selling "tastes" of their specialties, free stage shows, activities for children, and a marketplace of unique Detroit products and memorabilia.  The Comerica TasteFest is free and open to the public.

The festival is supported by many of Detroit's top radio and television stations, as well as the local print media.  Over 500,000 people attend the event each year from throughout southeastern Michigan and Ontario.

The Comerica TasteFest is produced by the New Center Council, Inc. (NCC) a 501(c)3 nonprofit business organization dedicated to the development and management of New Center as a vibrant, diverse and economically healthy district.  New Center is the northern anchor of Detroit's Greater Downtown.

Since 1993, the festival has generated $850,000 in profit that supports NCC initiatives in the areas of public space maintenance, economic development and planning, and youth and charitable programs.

In addition, NCC has used Comerica TasteFest proceeds to help produce an award-winning summer youth program at the local Fairbanks Elementary School.  To date, NCC has donated in excess of $300,000 to the Fairbanks Elementary School for equipment and programs, and to produce the summer youth program.

The Comerica TasteFest is a recipe for success on many levels.  It supports a vital Detroit community, offers a great "City" experience for over 500,000 attendees, and provides a strong marketing vehicle for its sponsors and partners.

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