The Comerica TasteFest is a five-day outdoor food
and entertainment festival in Detroit's New Center
during the Fourth of July weekend. The event is a
family affair which offers free national and local
talent on four stages, over 40 Michigan restaurants
selling "tastes" of their specialties, free stage
shows, activities for children, and a marketplace of
unique Detroit products and memorabilia. The
Comerica TasteFest is free and open to the public.
The festival is supported by many of Detroit's top
radio and television stations, as well as the local
print media. Over 500,000 people attend the event
each year from throughout southeastern Michigan and
Ontario.
The Comerica TasteFest is produced by the
New Center
Council, Inc. (NCC) a 501(c)3 nonprofit business
organization dedicated to the development and
management of New Center as a vibrant, diverse and
economically healthy district. New Center is the
northern anchor of Detroit's Greater Downtown.
Since 1993, the festival has generated over
$1,000,000 in profit that supports NCC initiatives
in the areas of public space maintenance, economic
development and planning, and youth and charitable
programs.
In
addition, NCC has used Comerica TasteFest proceeds
to help produce an award-winning summer youth
program at the local Fairbanks Elementary School.
To date, NCC has donated in excess of $400,000 to
the Fairbanks Elementary School for equipment and
programs, and to produce the summer youth program.
The Comerica TasteFest
is a recipe for success on many levels. It supports
a vital Detroit community, offers a great "City"
experience for over 500,000 attendees, and provides
a strong marketing vehicle for its sponsors and
partners.
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